U-NEWS INDIA EDITION #2: JUNE 2023
#MissionLiFE Campaign
May 2023 witnessed the grand launch of the #MissionLiFE campaign on U-Report India to foster sustainable pro-climate behaviours at individual, peer, household and community levels. The campaign, led by Ministry of Environment, Forest and Climate Change (MoEFCC), UNICEF India, and YuWaah India, saw a series of gamified interactions on
U-Report with 5 key themes – Save Energy, Save Water, Reduce Single Use Plastic, Adopt Sustainable Food Systems and Adopt Healthy Lifestyle. With a pan-India launch, the campaign targeted individuals and communities from all corners of the country, offering them a chance to make a significant positive impact on the environment. Over 155,000 U-Reporters have so far committed to adopt pro-climate behaviors and strive to be climate champions. To know more click here.
In the loving memory of Dr. Sharad Sapra
"Innovation is an attitude which anyone could have"
-Dr. Sharad Sapra
With heavy hearts we mourn the loss earlier this year of one of the most talented and well-known names in UNICEF globally - Dr Sharad Sapra. Dr Sharad, originally from Gwalior, was an innovator and visionary in the true sense. He conceptualized and started the U-Report movement in 2011 in Uganda. Dr Sharad was also behind many innovations that UNICEF is now a proud custodian of.
U-Report - one of his many successes, is now available in 95 countries with over 29.5 million (2.9 crore) U-Reporters. This clearly shows how an idea, with good intentions and positive effort can not only turn into a revolutionary platform but can also help young people across the world to raise their voice on the issues that matter the most to them.
NEW STATISTICS
2,600,000
Total U-Reporters
100k Club
360,000
Haryana
210,000
Uttar Pradesh
125,000
Maharashtra
140,000
Bihar
AGES
0-19
41%
20-30
39%
18th National Jamboree
The Bharat Scouts and Guides (BSG) hosted close to 35,000 Scouts and Guides at the 18th National Jamboree held during 4-10 January 2023 at Pali, Rajasthan. BSG is a member of the World Organization of the Scout Movement and the World Association of Girl Guides and Girl Scouts and had participating scouts and guides not only from India but from around the world.
U-Report India was a part of the event from 4th to 8th of January and were facilitated by young volunteers from BSG who advocated U-Report India to the young guides and scouts visiting the U-Report stall.
U-Report India also conducted a poll in collaboration with BSG National Headquarters for the national scouts and guides to solicit their views on the new educational policy as well as their opinion on the change in uniform of all the BSG guides & scouts.
National Event Highlights
U-Report India is pleased to present the highlights of the national event held in New Delhi in October last year upon the successful crossing of 2 million enrolments of young U-Reporters across India who have committed to be the voice of change. The event was full of energy and enthusiasm, and it inspired hope to the many young U-Reporters about the future of U-Report.
Check out the epic, exciting and thrilling 2-minute video of the National U-Report India Event, 2022 to observe the youthful energy of U-Reporters nationwide.
Highlighted U-Reporters
Race 2 the Next Million campaign
First phase of the Race to the Next Million campaign was concluded and 80 of the top performing U-Reporters were rewarded with amazing prizes.
U-STARs
U-Stars is a new initiative by U-Report India where U-Reporters from around India are featured on our Social Media platforms to represent their state and tell everyone how U-Report India has helped them in their school, college and career. U-Reporters are selected every week.
Talent Hunt 2023
U-Report India’s 2nd edition of Talent Hunt competition was announced in early February. This competition was to select the design for the next U-Report apparel. We received many interesting submissions of which the top 2 designs were selected through our social media community voting.
Focus Group Discussion
Since funDoo is going global, Office of Innovation visited UNICEF India office and collaborated with some of the most engaged U-Reporters of funDoo and conducted a Focus Group Discussion with them to understand the user experience, expectations and suggested improvements.
Kindness Matters Campaign Winners
Over 100 winners of the Kindness Matters campaign received gifts from U-Report India and UNESCO | MGIEP. Winners were selected on the basis of their number and quality of submission of their acts of kindness.
Featured blogposts on Safer Internet
U-Reporters from around India were asked to submit a blogpost with their views on "Future of technology".
U-Report India shortlisted 3 of the best submissions and they were featured on the official U-Report India website.
Here are some of the big campaigns that we did this quarter which are related to career and skilling.
Large scale career campaigns
Community News
Here are some of the 'above and beyond' U-Reporters who are advocating
U-Report India in their community.